You're the expert on you—but that doesn't mean you're an expert in self-advocacy or job searching. That's where storytelling comes in.

🔹 Stories are reusable. Once you've articulated a strong example, it can be adapted in countless ways—so you don't have to reinvent the wheel every time you apply or interview.

🔹 Stories unlock better job matches. A conversation with you gives us way more insight into your direct and transferable experiences than a resume alone ever could. We help surface connections you might not even realize are there.

🔹 Stories break through job search noise. Let's be real—no one actually talks like a resume. Hiring managers don't feel engaged by phrases like "leveraged cross-functional synergies." But if you tell them about a real challenge you solved, they'll get it.

💡 Our brains are wired for stories. Neuroscience shows that storytelling activates multiple parts of the brain, triggering empathy and making your experiences memorable.

That's why a great story is more persuasive than a dry list of skills.

Most job seekers focus too much on ticking the right boxes and not enough on showing how they think and work.

But at the end of the day, hiring decisions come down to one thing: Does this person seem like they can do the job?

That's why we focus on stories. And if reading one of our suggestions makes you think, "I have an even better example"—tell it! Your best stories are the ones only you can share.

You can read our cofounder Logan's take on the importance of storytelling here.