Networking Tasks to Prioritize

Each week, aim to complete at least three networking tasks (the sweet spot is about 7-10 but start with 3). These tasks don’t have to be complex or time-consuming; even simple actions like commenting on someone's LinkedIn post or reaching out warmly to a former colleague count as impactful tasks.

Examples of These Tasks:

• Comment meaningfully on industry-related posts on LinkedIn, especially asking meaningful questions for others to answer.

• Send a quick note of congratulations or recognition to someone in your network.

• Reach out to a past colleague or acquaintance to ask about their recent projects or share relevant information.

Types of Networking to Focus On

1. Cold Outreach Cold outreach involves contacting individuals you don't already know. Effective cold outreach is highly targeted:

• Do: Clearly explain why you're reaching out specifically to them, referencing their work, recent achievements, or shared professional interests.

• Don't: Immediately ask for job opportunities, referrals, or introductions. Your goal with cold outreach is to make a connection, not get something from them. 

When is Enough Cold Outreach Enough?

• Aim for quality interactions. If after 15-20 thoughtful outreach attempts you've not made meaningful connections, adjust your approach or refine your message. In today’s world of LinkedIn engagement-farming, people are jaded and may not be receptive. It’s important to be yourself and not try to engage in slimy “engagement bait” types of material.  (Comment “FRIEND” to get my free newsletter about how this works)

2. Warm Outreach Warm outreach means connecting or reconnecting with people you already have some relationship with—former colleagues, alumni, acquaintances, or individuals you've previously met. 

How to Activate a Warm Contact:

• Remind them briefly of your shared history and express genuine interest in their current work or achievements.

• Ask targeted questions related to your desired role or industry, but avoid direct job requests.

How to Keep a Warm Contact Warm:

• Regularly engage by commenting on their posts, sharing valuable industry content, or asking relevant questions about their professional experiences. Keep it light. 95% of your engagement with a warm contact should be commenting or offering to help.  Some people even keep a spreadsheet of who the contact is and when they last touched base. 

• Maintain genuine interactions that build rapport beyond transactional needs.

What NOT to Ask When Networking

• Never directly ask for a job in your initial outreach.

• Avoid overly broad questions. Focus on specific inquiries that demonstrate your knowledge of their industry or role.

• Do not push for introductions or referrals unless the contact explicitly offers.

How to "Use" Your Network Effectively

• Seek informational interviews or ask for advice on your job search strategy.

• Request feedback on your resume, cover letters, or professional pitch.

• After establishing rapport, politely inquire about referrals or introductions, ensuring you've built sufficient mutual trust first.

Give as Much as You Take

Networking is most effective when it's reciprocal. Offer help as often as you seek it. Asking your contacts if there's any way you can support them or sharing relevant opportunities can solidify trust and build stronger, long-lasting connections.

Practical Tips for Networking

• Always personalize outreach messages.

• Regularly follow up, but be patient—give contacts about a week to respond.

• Promptly express specific gratitude when someone helps or advises you.

By consistently completing just three focused networking tasks each week, you create manageable momentum toward your career goals without feeling overwhelmed. Even the smallest interactions, done intentionally, can lead to powerful professional connections.