That's normal, and here's why:

(For longer deep dives, check out our CPO's rant on resumes here or our cofounder Vrijen's take on our resume approach here.)

Resumes are designed primarily for machine learning systems (ATS, AI resume readers) and for HR professionals who only glance at your words for, on average, 6-8 seconds (after automated filters cull more than 90% of applicants).

So it's not really English. What is it, then?

Our bullets follow our Action/Impact/Scale/Skill (AISS) structure to clearly highlight what you did, the effect of your contribution, how broadly it impacted the organization, and the specific skills leveraged.

Why this structure, and this order?

The AISS format makes it easy for hiring managers to scan your resume in a few seconds:

• Put your action and impact first so they are easily scannable -- the most important thing and best way to make you shine.

• Keeping the skills at the end to provide context if someone wants to go deeper.

  
  

We put as many skill keywords as possible in your work experience because ATS systems give you bonus points for skills in resume bullets, rather than in your skills section.

We also proactively avoid repeating the same verbs more than twice. Although this can make the language sound a bit forced at times, it's a necessary precaution because many Applicant Tracking Systems (ATS) penalize repeated keywords. By using a variety of action words, we help your resume score better with these systems, which can increase the chance that a human hiring manager will eventually see it.

We want you to approach these bullet points with an open mind and make necessary tweaks, but trust that we're maximizing your self-advocacy.